How to prepare for the End of Broad Match Modifiers in Google Ads
Google Ads is sunsetting Broad Match Modifier keyword. We share 5 steps to help you prepare for the merger between BMM and Phrase Match keywords.
What lies in store for digital in 2021?
2020 was the year that the world needed digital more than ever, and has had a huge impact on how consumers will interact online in the future.
Digital marketing in the run up to Christmas: what do hospitality brands need to know?
Why the hospitality sector should be investing in digital marketing right now, and how it can be used to engage customers and generate revenue in the run up to Christmas.
Our journey to BCORP certification
Becoming a certified BCORP indicates that your business meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
Teaming up with THIS Institute to help the NHS
We’ve recently been appointed by The Healthcare Improvement Studies (THIS) Institute to work on a project to improve the quality and safety of healthcare in the NHS.
How to be more like Yorkshire Tea - The importance of authenticity and Share of Voice as a challenger brand
In this digital age, we are overwhelmed by choice and overloaded with advertising, so brand authenticity is the key to gaining Share of Voice (SOV) and growing in the market.
How to build a Chrome Extension: A beginner’s guide
Building a Chrome Extension can be a quick and easy activity to brighten up your browser.
6 reasons why we made the switch to Figma
Earlier this year our design team made the switch to Figma. We wanted to share what we think are some of its best features, how they benefit each of our teams, and why we’d recommend making the switch.
Now’s the time to implement dark mode on your website
Originally created to improve readability and reduce eye strain in darker surroundings, dark mode has leapt into popular use for other reasons as well.
How we create high performance onboarding user journeys
This Easter we launched a campaign for Jet2holidays called Easter Break. It was a fantastic success. I’ve outlined a few key points which we think make all the difference when designing your campaign onboarding user journey.
What Instagram Guides could mean for digital marketers
Last week Instagram launched Guides, a new content feature that could offer exciting new opportunities in social media marketing.
Communicating with empathy
Chris takes a look at how we communicate using empathy. Now more than ever, we must have a good understanding of each other if we are all to succeed.
Kindness is the key in trying times
Heidi looks into the theme of this year’s Mental Health Awareness Week
The importance of a personal development and coaching culture
Dave looks at what a ‘personal development and coaching culture’ is, why it’s important and how do we start to create one
Engage takes on The 2.6 Challenge
We’re going to do our own take on the 2.6 challenge and give our charities a little bit extra during these tough times.
4 simple strategies to monitor smart shopping campaigns
Monitoring your smart shopping campaigns can be hard, especially when there are less opportunities to tweak and refine performance. Or are there?
Why now, more than ever, Leaders must Lead
As business owners and leaders, this is probably (and hopefully) the closest we will get to our generation’s WW2, and at the end of it we will all have to look at ourselves in the mirror, and each other in the eye, and ask ourselves; did we do we did the right thing?
ISO 27001: A path to better information security
A look at ISO 27001 and information security; how it can be (continuously) improved and how we can place it right at the centre of an organisation to give it the appropriate emphasis.
How to focus, stay fit and have fun when working from home
With the whole Engage team now working from home for the foreseeable, we’ve been busy collating everyone’s top tips for making WFH life that little bit easier, under the headings of Focus, Having fun and Staying fit.
Our plan for COVID-19 (Coronavirus)
Like the rest of the World, we’ve been closely monitoring the spread of COVID-19 and continually assessing our response as the situation unfolds. Read more about our response in this post.
Engage graduate from Google Elevator Programme
Read about how we’ve been handpicked as one of a select group of just 30 agencies from across the UK to take part in Google’s prestigious Elevator Programme.
Digital trends brands can’t ignore in 2020
Digital is an integral part of everyday life, and the advances in technology and tools show no sign of stopping. With so much opportunity and so many options out there in 2020 for brands in the digital space, we’ve pulled together the digital trends and strategies that just can’t be ignored.
Which programmatic advertising model is right for your client?
In a world of ad fraud and brand reputation risks, what exactly is the right way to buy programmatic for your brand? There are two main options advertisers can use which are available to everyone, and the pros and cons of each one of them can determine which one’s a match for your brand.
District Chief Superintendent’s Commendation
As 2019 draws to a close and we get ourselves ready to enter a whole new decade (gulp!) it’s great to be able to post one last bit of good news before we power down for the festive period.
6 times digital was a little too much like Black Mirror in 2019
We’re big fans of all things digital, but in recent times even we have to admit it’s bordered on the dystopian.
How to create a content strategy that will excite and convert
Content is still king; find out how to craft a content marketing strategy that will convert readers into buyers…
5 vector mask tips using the pen tool
Vector Paths and Anchor Points can be a bit difficult to master at first, but with a little practice you can join the true professionals in the ring.
Is your checkout SCA ready?
Strong Customer Authentication comes into force on the 14th September 2019. Is your shop ready for it?
Taking a seat with Asana
We made the decision last year to move from from our custom project tracker to Asana. Here’s what we learned and what we changed.
Speeding up Docker on MacOS
If you’ve moved your development environment to Docker, you might have noticed your web application stacks might be slower than a native environment you’ve been used to. We look at ways to improve Docker performance on MacOS.
Improve your website’s performance and score 100 on Google PageSpeed Insights
Pinpointing speed bottlenecks is the first step you should be taking when trying to improve the performance of your website.
Instagram hiding likes: Everything influencer marketers need to know
Instagram are officially testing hiding likes from photos, apparently in a bid to ease ‘engagement anxiety’ - but what does this mean for influencer marketing?
The mobile web is broken - but it doesn’t have to be
The state of the mobile web, from a user experience point of view, is largely broken; page weights are high, adverts fill our screens left, right and centre, and information consumption is generally more cumbersome than it needs to be.
15 Visual Studio Code extensions for faster web development
A list of extensions to help you become a faster and more efficient web developer. Cut corners, keep your focus on the things that matter, spend time on the basics and make fewer errors.
Announcing our new Elympics charities
As we enter the fourth year of our Elympics campaign, we’ve freshened things up a bit by selecting two new worthy causes.
Optimise queries and speed up your Laravel application
Three simple tips that can improve sub-optimal queries and speed up your Laravel application.
Are you ready for Leeds Digital Festival 2019?
23rd April 2019 marks the start of of this year’s 10 day Leeds Digital Festival and it’s set to be the biggest and best yet. Just make sure you book events early to avoid missing out!
Smashing targets: our year 3 Elympics results
For our third year of Elympics we set a target of exercising our way to £8,000. How did we get on?
Our software engineering principles
We’ve always followed a set of software engineering principles here at Engage, but we thought it was time to share these so that everyone can see our approach to technical problem solving.
Why you need to include podcasts in your content marketing strategy
The BBC declared 2018 the year of the podcast, but, whilst independent content creators have been jumping on the bandwagon, brands and marketers are missing an opportunity by not including podcasting in their strategies…
Simple character animation in After Effects
A tutorial explaining some simple animation techniques to give life to characters!
6 unique ways to organise & upgrade your Instagram feed
Read our top tips on how you can curate your own beautiful Instagram feed.
8 digital marketing trends you can’t ignore in 2019
As we move into 2019, digital marketing is evolving at an ever-increasing rate, making it all the more important for us to keep our eye on the ball. Take a look at the digital marketing trends you can’t afford to ignore in 2019…
4 time-saving Sass functions you should be using
When CSS preprocessors arrived on the scene they were a breath of fresh air and provided us with a suite of incredibly useful abilities way above those included in ‘vanilla’ CSS. Over the years, the UX team at Engage have developed a library of functions and mixins which we use on a daily basis. Here are some of our favourites.
Utilising GitHub’s STRTA pattern with Docker
How implementing Docker & Scripts To Rule Them All has changed our local development process
What’s the deal with NFC?
Near Field Communication (NFC) allows smartphones to communicate when brought into close proximity with each other.
How to drive website actions with YouTube
According to Google, globally, video will represent 82% of all consumer Internet traffic by 2021. Both an impressive and an unexpected prediction, this statistic leaves advertisers only 2 years to take YouTube more seriously.
Finding the big idea: 10 tips for an effective brainstorm
We all love a good brainstorm, but there’s a skill to using brainstorm time efficiently that is often underestimated. So, how do you ensure your brainstorms produce your best and brightest ideas? We like to think we have it down to a fine art…
A look inside our annual staff survey
Read all about how we approach our annual digital staff survey including the questions we ask
7 tips for designing for Pinterest
Pinterest is considered one of the world’s biggest social networks, with over 200 million monthly users. When designing for Pinterest, there are a few tricks to have in mind that can help your Pins reach their full potential…
A post #ad world: What next for influencer marketing?
Here are a few of the things influencer marketers can learn from Listerine to make sure our influencer marketing campaigns shine…
Take me to church
It’s no secret that we love a good excuse for a party at engage, and this month we held our 4th annual summer social…
Engage shortlisted for ‘Inspired Spaces North 2018’ award
It’s been a year since we moved into our new home, and what better way to celebrate than having the space nominated for an award!
Getting dirty down on the Farm
We spend a day away from our screens helping Lineham Farm improve their facilities for future intakes of disadvantaged kids.
Why long-tail keywords are the future of digital advertising
With the rise of voice search, advertisers should be turning their attention to long-tail keywords to keep up with the trend.
How we simplified our development process with a new workflow
Recently, we introduced a new workflow into our development process when building websites. We have released the solution as an open source package for Laravel.
The 21 Day Challenge - Completed!
21 days may not be long enough to build a sustainable habit, but it definitely gave us something to think about - and we’ll be back next year to try again!
The 21 Day Challenge
This month, we’ve been undertaking our first 21 day challenge here at Engage HQ.
IGTV: What is it & why it’s cemented Instagram as the #1 app
All about Instagram’s latest feature IGTV, how to use it and why it makes Instagram the leading social media app
Playing video inline on iOS
Finally, after years of waiting, videos on iOS no longer have to play in full screen
Code in the Dark 2018
More smoke, more lasers, and more heavy music as Engage attempts to take the Code in the Dark trophy for a third year in a row.
6 Tips for design graduates applying for a job in digital marketing
Breaking it into the digital industry can seem a lot more daunting than it really is. Competition might be huge; but with talent, ambition and a will to learn, it’s far from impossible!
Mobile-first Indexing: What you need to know in 2018
The day has finally arrived. Google has announced that ‘mobile first indexing’ is now rolling out. Here’s what you need to know.
Elympics year 2: The results
As our second year of Elympics comes to an end we take a look back over the last 12 months to see how we fared, and whether we managed to beat last year’s total.
How to create Low Poly Art in Adobe Illustrator
It’s a process you may need to practice, but with this tutorial, you’ve got all you need to know!
The best digital marketing campaigns of 2017
As the year comes to a close, we’re taking a look back at some of our favourite campaigns from 2017…
After Effects tips & tricks every animator should know: 02 - Advanced Text Animation
We’re back to discuss another powerful feature of After Effects - Advanced Text Animation
The Rise of Meme Marketing
What are they? Where do they come from? And how can digital marketers take advantage of this social phenomenon?
‘Dam… you were great!
To celebrate our 10th year in business we hopped on a plane and went to experience the best that Amsterdam has to offer. Did we all make it home? Read on to find out.
Combining web fonts
We’ve all been there; when you absolutely love a font and you’ve dropped it into your designs, only to find out it’s missing a certain special character…
AWS CloudWatch - Reporting on RAM, Disk Usage & More
Amazon Web Services instance reporting is missing some key metrics by default. In this post we’ll look at how we can use CloudWatch to monitor some extended metrics.
Our 3rd chapter begins…
Today marks a hugely exciting milestone for us, as contractors arrive on site and make a start on a 3 month office fit-out project that’s been months in the planning.
Don’t repeat yourself, use the Laravel service container!
Let’s run through how you can bind something to the Laravel service container and pull it out in a pre-configured state later in your application.
Getting setup on Sublime Text 3 (2017 Edition)
Following this relatively simple guide, you’ll be coding like a pro in no time and as with all things, step one is installation…
Elympics: The final results are in!
As our 12 month challenge comes to an end, we take a look back at how far we’ve come.
A year with Atom
After switching from Sublime Text to Atom I share my thoughts and conclusions a year on.
Brands to watch out for in 2017
Who’s going to be dominating the digital space this year? Here are our brands to watch out for in 2017…
How brands are using Facebook Live
Facebook Live is a fantastic way to get high reach, engagement and brand visibility without any advertising spend. In a time where algorithms make brands struggle to get their post seen by even their own fans, this highlights the importance of Facebook Li
Improving our Front‑end workflow with Gulp
Gulp allows us to benefit from the huge variety of front-end tools available by providing a powerful and efficient system for combining and automating them.
15 key takeaways from Social Media Week London
Didn’t get a chance to attend Social Media Week? No worries, here are the top 15 things you missed. Read on…
Shape morphing with After Effects
Ever wondered how to morph shapes? Specifically in After Effects? In 12 simple steps? Wonder no more.
The Engage Summer Social 2016
What happens at the Engage Summer Social, stays at the Engage Summer Social. Right? Wrong.
CSS animations: Bringing websites to life
Everyone knows that GIFs are great, but they can have very large file sizes meaning longer loads times and a poorer user experience. So, how do you create animations that are both complex and efficient?
To Snapchat, or not to Snapchat?
Despite the hype, there’s still plenty of marketers out there who just aren’t sure whether to jump in and take their first snap. Let me tell you what we think…
Custom blade directives in Laravel 5
Anyone who uses Laravel as a framework day to day already knows how great Laravel’s blade syntax is, and it’s been made even more powerful recently with Laravel 5 due to the addition of custom blade directives.
10 Sass (SCSS) mixins you should be using in your projects
Save yourself time and stop repeating so much code, with help from a set of Sass ‘mixins’ taken from the Engage Front End Baseplate.
How to make 3D GIFs in two simple steps
Add some depth to your GIFs and follow this quick tutorial to get you started.
5 off-the-rails social fails
What happens when brands get it wrong? Let’s look at some of those moments brands willed the world to quickly swallow them up.
Ready to take your static wireframes to the next level? Here I’ll show why Team Engage have embraced the motion prototype as a key weapon in our design arsenal.
How to use UTM tracking in Google Analytics to track your social campaigns
A quick run through about UTM tags and why you should be using them to track your social campaigns
A guide to Customer Match in AdWords
You’ll never guess what Google has done now! - A guide To Customer Match in AdWords
Brands to watch out for in 2016
With digital activity increasingly taking a bigger share of many brands’ overall marketing budgets, 2016 is set to be another year of forward progression for the industry. We had a little think in the Engage office about some brands we expect to move into
A day in the life of an intern
For today’s post we’re going to hand the blog reigns over to Heather who’s been working with us over the last 3 months as part of her placement year on the Multimedia course at Leeds Beckett University.
Engage named #1 Elite Digital Agency by the Drum
We’re hugely proud to have been crowned the #1 Elite Digital Agency for 1-25 staff in the 2015 Digital Census, published by The Drum.
Google testing expandable sitelinks for mobile search
Google continues to test their mobile interfaces to make them more simple to navigate and faster for users to get where they want to online.
Introducing Attention to digital™
Read about our process of defining and trademarking ‘Attention to digital™’ and also what the difference actually is between the ™ and ® symbols
Ain’t no party like an Engage Summer Party!
2015 saw us hold the first ever Engage Summer Party. It promised to be a memorable day of games, music, dancing and drinking - and certainly didn’t disappoint!
Google Adds ‘Save to Maps’ Feature to Location Knowledge Box
Google has tweaked their location knowledge box now allowing you to save locations directly in the SERPs.
Using Google Tag Manager to Add Schema (Structured Data)
Using structured data is the best way to help search engines make sense of the information on your site and now it’s even more simple to implement thanks to tag manager.
The Rise of Emojis
Emojis are taking over the social media landscape. We take a look at some of the best emoji campaigns out there…
Slack: One month in
We recently started using Slack App as part of our day-to-day process. One month on, see how we’re finding it.
CSRF Protection with Ajax and Laravel
Chris takes a look at protecting applications using Ajax and Laravel.
Insights into restaurant mobile users
We’ve sifted through over 1 million mobile restaurant website visits to our Pocket Diner product to give you some useful insights into the browsing habits of restaurant customers on a mobile device.
The the paint still wet on Facebook’s new Groups app, we take a look at what it actually does and what it could mean for social marketers
Twitter is the new call centre
Social media has fast become a primary channel of customer service; a fact which can’t be ignored by companies who want to improve their performance on the major social platforms.
Are your emails mobile friendly?
Want to further maximise your inbox–impact? Read on to find out how a bit of mobile ‘TLC’ could dramatically improve your engagement and click–throughs…
A brand-new launch for Whitbread Inns
Read about our latest launch for Whitbread’s new pub dining concept, Whitbread Inns
How many fonts is too many fonts?
In this post Jamie looks at the importance of resisting the temptation to use too many fonts in your website designs
Switching to Sublime Text
In this blog post we’ll talk about how to make the shift to using the fantastic Sublime Text for all your coding needs